YouTube for business
05/12/11 23:02 Filed in: YouTube
YouTube comes of age. Daddy is so proud.
YouTube has left the scruffy security and organised chaos of its early years, to try on its first business suit and some shiny shoes.
In a concerted effort to make the global video phenomenon become even more important to business, it has undergone its most important redesign to date.
Left on the bedroom floor are the garish T-shirt colours and the untidy trails of “related” but in reality all but random videos that can distract the viewer just when you have their attention.
Now we have a more business-like look. Hair combed, shirt crisp. Eyes wide open. The talented lad has grown up and wants to do business.
How does this help us in business?
Well, it means that web films will become an even more powerful sales and marketing tool. It means that customers will be able to browse moving images of your wares, rather than static pages. They’ll get what you’re about easier, even while they’ve got one eye on the TV and the other hand on their mobile phone.
By way of comparison, here’s a look at the regular, old YouTube channel format.
And here’s the new channel view as of last week... (with some of the films we’ve now exported to clients’ channels.)
It’s an invitation for companies to make their video channels central to their websites. And it’s an invitation to their clients to click away at your sales messages, latest interviews or offers.
True, you can’t see as many videos at one click as in the old version, but less is more, we think. The design works. We’re pretty sure that it will be adopted by businesses who want to showcase their wares with the powerful medium of film.
And as with that teenager, who has put away his childish things, emerged from the detritus of his bedroom, and begun acting all grown-up, YouTube has come of age, too. Your video content is suddenly much more visible and attractive to look at. It’s focused. And is ready to step up to the plate.
... Don’t forget who’s the daddy, here. It’s Google. Google owns YouTube. And Google loves YouTube.
Go on, put up some content. Make yourself seen by Google.
Your YouTube channel, more than ever, becomes an extension of your company persona. Here’s one we did earlier...
Our Channel page
(To begin customising your channel page, go to the Edit Channel tab which is to the right of the Channel name at the top of the page. Drop us a line if you need some help.)
YouTube has left the scruffy security and organised chaos of its early years, to try on its first business suit and some shiny shoes.
In a concerted effort to make the global video phenomenon become even more important to business, it has undergone its most important redesign to date.
Left on the bedroom floor are the garish T-shirt colours and the untidy trails of “related” but in reality all but random videos that can distract the viewer just when you have their attention.
Now we have a more business-like look. Hair combed, shirt crisp. Eyes wide open. The talented lad has grown up and wants to do business.
How does this help us in business?
Well, it means that web films will become an even more powerful sales and marketing tool. It means that customers will be able to browse moving images of your wares, rather than static pages. They’ll get what you’re about easier, even while they’ve got one eye on the TV and the other hand on their mobile phone.
By way of comparison, here’s a look at the regular, old YouTube channel format.
And here’s the new channel view as of last week... (with some of the films we’ve now exported to clients’ channels.)
It’s an invitation for companies to make their video channels central to their websites. And it’s an invitation to their clients to click away at your sales messages, latest interviews or offers.
True, you can’t see as many videos at one click as in the old version, but less is more, we think. The design works. We’re pretty sure that it will be adopted by businesses who want to showcase their wares with the powerful medium of film.
And as with that teenager, who has put away his childish things, emerged from the detritus of his bedroom, and begun acting all grown-up, YouTube has come of age, too. Your video content is suddenly much more visible and attractive to look at. It’s focused. And is ready to step up to the plate.
... Don’t forget who’s the daddy, here. It’s Google. Google owns YouTube. And Google loves YouTube.
Go on, put up some content. Make yourself seen by Google.
Your YouTube channel, more than ever, becomes an extension of your company persona. Here’s one we did earlier...
Our Channel page
(To begin customising your channel page, go to the Edit Channel tab which is to the right of the Channel name at the top of the page. Drop us a line if you need some help.)
